Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook.
Read MoreWhen it comes to food, packaging is an ever-evolving blend of art and science. Let’s look at some of the factors that go into great customer-facing design.
Read MoreWhen it comes to packaging, a variety of unique paper treatments can be used to enhance your design, protect it from damage, and make it stand out on the retail shelf. Let’s take a look at four options that should be in any packaging designer’s toolbox.
Read MoreOur brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important.
Read MoreIn today's competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased customer lifetime value and a more substantial brand reputation.
Read MoreWhen a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create competitive differentiation.
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