One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh.
Read More
Using recycled paper is essential in moving toward more sustainable printing, but it’s not the only one! For those who want to be friendly to the earth, here are five other ways to incorporate sustainability when designing and ordering print materials.
Read More
Folding cartons do more than serve as the product billboard on the retail shelf. They also play a pivotal role in ensuring the longevity and quality of the products they contain. Properly designed folding cartons safeguard the contents, help to extend shelf life, and preserve product freshness.
Read More
In today's digital age, it's easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five scenarios where print comes out on top.
Read More
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.
Read More
When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference.
Read More
There is something about the tactile nature of print that causes us to want to reach out and touch it. When customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do, they get more exposure to your message.
Read More
Some packages are just fun to open. Regardless of the product inside, the experience of just opening the box is exciting and makes us feel special. We know brands that are masters at this. Apple. Ulta. Glossier. These companies have mastered the art of “the unboxing experience.”
Read More
“Embrace the Warmth”! That’s what Pantone has to say about its 2024 Color of the Year, PANTONE 13-1023 Peach Fuzz. The Pantone Color Institute describes Peach Fuzz as a shade that “resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
Read More
Inbound marketing has never been more critical. With the prevalence of information on the web, buyers do most of their research before ever contacting a salesperson. 60%-70% of buyers will be at the end of their sales journeys before they reach out to talk to you.
Read More
Packaging needs to be more than aesthetically pleasing in the world of folding cartons. It also needs to protect the contents. This means creating the perfect balance between appearance and functionality.
Read More
When properly designed, great packaging protects the product, grabs the shopper’s attention, and becomes your in-store salesperson. Common oversights, however, can cause this opportunity to fall flat. How can you avoid common packaging pitfalls and maximize your on-shelf opportunities?
Read More
No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in marketing, too. People care about the details of your product’s costs, benefits, and specs, but once you start telling a story, that story has stopping power that can be more powerful than facts and figures.
Read More
In a world brimming with choices, staying top of mind with customers is a coveted position. It means your brand is the first one they think of when they have a need or desire. But how do you get top of mind? Let’s look at four ways to get (and stay) in this coveted position.
Read More
As consumers actively prioritize sustainability, many brands turn from plastic to paper-based packaging to align with their customers’ values. As part of this commitment, many are also speccing environmentally certified substrates. What are environmental certifications, and how can they enhance your brand image and reputation?
Read More
With thousands of marketing messages competing for your customers’ attention every day, want a fresh idea to break through? Try positivity! In today’s politically and socially divided world, themes of kindness, compassion, and a positive outlook are particularly appealing right now. Here are five ways to bring positivity into your print and digital design.
Read More
Everyone wants to make sure their print jobs look their best. No typos. Color is perfect. All hairlines line up the way they should. Even if we’ve been doing this for years, it’s always a good idea for all of us to step back and remind ourselves of some of the best practices for getting it right. Here’s a quick list of tips.
Read More
As consumers become increasingly concerned about protecting the environment, sustainability has become a hot issue. We’re not just talking about products. We’re talking about packaging, too. More and more studies show that consumers are paying attention, not just to the products they buy, but to the packaging those products come in.
Read More
Packaging is customers' first impression of your brand, so make sure it looks its best. Whether you're selling in chain stores or just in your small shop, shoppers will associate the quality on the outside (your packaging) with the quality on the inside (your product). Ensure your packaging is eye-catching, engaging, and reflects your brand's values.
Read More
No matter how effective your direct mail, marketing collateral, and emails have been in the past, every marketing toolbox needs a refresh now and then. Is it time for yours? If so, here are five tips for giving your projects a fresh look.
Read More